Social Media

  • Who is the Best Brand Advocate?

    Utilizing your employees in your brand's social media strategy has numerous benefits. Your Employees - Why you should be engaging them in your social media strategy Your employees can be a wonderful source of word-of-mouth advertising for your brand. Think about it - who knows more about your company than you? Quite possibly the people [...]

  • How to Target Niche Social Media Sites

    You can find the proverbial needle in the haystack in this online marketing realm. Photo by t_buchtele flickr.com Who are you trying to reach online? Are they on social media? If so where? You've probably heard of the main social media platforms: Facebook, Google +, YouTube, LinkedIn, Twitter, Pinterest and the location-based Foursquare and Yelp. [...]